Billboard Advertising On The I-290 (Eisenhower) Expressway

Nearly 30 miles long and completed in 1972, the Eisenhower expressway is a major transportation route, taking motorists into Chicago and back out to a vast number of suburbs. In fact, recent statistics indicate that the total average vehicle miles travelled (VMT) for I-290 is over 2.5 million on a daily basis.

Image Media Outdoor has many fantastic billboards all along the Eisenhower expressway that can help our customers effectively reach a vastly diverse audience, 24 hours a day, 7 days a week. Although businesses today have many advertising channels from which to choose, billboards continue to have a consistently solid return on investment.

The Benefits Of Outdoor Advertising On The Eisenhower Expressway

There are many benefits of advertising your business or organization along the I-290 Expressway in the Chicagoland area.

Consumers Are Now Away From Home More Than Any Other Time

Government statistics show that working people spend more than 70% of their waking hours away from their home. This startling statistic provides businesses who utilize outdoor advertising an amazing opportunity to reach consumers, as they go about their busy lives.

Scale of Audience

With over 2.5 million vehicle miles traveled on the Eisenhower each day, billboard advertisers can reach a vastly diverse and wide cross section of potential customers.

Statistics Prove That Billboard Advertising Brings People Into Stores

Arbitron recently reported that 4/10 motorists who noticed a billboard on highways like I-290 will visit a specific business as a result of seeing it advertised while riding in a car.
The same study indicated that billboards can positively influence a consumer’s decision to visit a company’s website. 30% of people who saw a business’s URL on a billboard will recall it long enough to visit the website at their next opportunity.

Accurately Measuring Billboard Advertising Effectiveness On I-290

Image Media Outdoor proudly partners with Geopath, an industry leader in compiling market research and audience location data. Utilizing highly detailed information from Geopath, we are able to evaluate
the effectiveness of a billboard campaign with the targeted audience that it is trying to reach. This type of invaluable data helps us keep our customers’ billboard advertising as successful as possible.

Billboard Advertising On I-290 In Chicago

Image Media Outdoor has many great billboard locations to get your company or organization’s message to thousands of people every day. Contact us today to learn more about how we can put our many years of billboard advertising expertise to work for your business along the Eisenhower expressway and all over the Chicagoland area.