Advertising On Expressways in Chicago

What is Out of Home Advertising

November 25, 2020

Outdoor Media  In today’s fast-paced world, most people spend more time away from their home compared to any other period in recent history. The U.S. Department of Labor recently reported that individuals who are in the workforce do not occupy their residence for up to 70% of their waking hours. This startling statistic has had […]

Chicago Billboard Advertising

March 17, 2020

Chicago Billboards Despite the many methods that companies have today to advertise their products and services, strategically placed billboards continue to be an extremely effective way to reach a mass audience, all at the same time. Statistics issued by the federal government indicate that most people during their working years spend more than 11 hours […]

Is Outdoor Advertising Right for my Business?

March 17, 2020

Before asking yourself how much should you spend on billboard advertising, you need to determine if a digital billboard is right for your business or if you’d be better off with a static billboard. What is a Static Billboard? The biggest, non-custom sized, permanent billboard available is the static billboard. These are the displays you […]

Subway and Bus Advertising

March 17, 2020

As opposed to the stop and go that are part of the heavy traffic and long commutes for drivers, taking the subway or bus is a much more efficient and time-saving way to get to work, the game, shopping, your friend’s house, or anywhere else you happen to be going. It’s also a lot less […]

Out of Home Marketing Examples

November 18, 2019

Marketing works best when it fits seamlessly into your customers lives. As such, marketing does not always need to take place at home. Outdoor advertising can be one of the most engaging and effective types of advertising. In this blog post we delve into some great out of home marketing examples that you can take […]

Forms of Outdoor Advertising

November 13, 2019

It is a fact of life in today’s modern society that most people are away from home a majority of their waking hours. The U.S Department of Labor recently reported that working adults spend as much as 70% of their day somewhere other than their primary residence. With so many people out and about on […]

How Much Billboard Advertising Should I Do?

November 5, 2019

Are Billboards Effective Advertising? Despite all of the technological advances in society today, billboard advertising continues to be a very effective way to reach a large audience. Most people are away from home now more than any other time in history. The American Automobile Association (AAA) says that the amount of miles that a typical […]

Reasons to Choose Out-of-Home Advertising For Your Next Marketing Campaign

January 7, 2019

What Is Out-of-Home (OOH) Advertising? Out of home advertising (OOH) is a type of marketing campaign that seeks to reach consumers when they are outside of their homes. The goal of OOH advertising is to communicate marketing messages to people as they are going about their busy days. There are many effective locations for OOH […]

Why is Billboard Advertising Effective?

January 7, 2019

For well over 100 years, billboard advertising has been one of the most effective ways to communicate your marketing messaging to the masses. Long before television (and even radio), advertisers have been using billboards to promote their products and services to a wide audience. Below are some of the top reasons why you should advertise […]

What is a Billboard?

December 14, 2018

You may see the term “bulletin” when working with an advertising firm on putting together a billboard advertisement. They are one in the same and interchangeable terms. By definition, a billboard or bulletin is a large outdoor advertising space that is meant to target and attract the attention of pedestrians and motorists in the surrounding […]