Marketing works best when it fits seamlessly into your customers lives. As such, marketing does not always need to take place at home. Outdoor advertising can be one of the most engaging and effective types of advertising. In this blog post we delve into some great out of home marketing examples that you can take inspiration from to create stunning, memorable billboards to represent your brand.
Great Outdoor Advertising Examples
You might not realize that billboards and outdoor ads can come in all shapes and sizes. They can evoke various emotions, from laughter to shock, empathy and compassion. The very best ads will be memorable, or cause the viewer to act. Read on for great outdoor advertising examples.
Outside the Box Outdoor Advertising
Thinking outside the box can help you create an outdoor ad that really captures your viewers’ attention. This ad by Ogilvy & Mather Jakarta for Formula Toothcare takes that idea literally, to create an ad that refuses to conform to the typical rectangular billboard shape.
This is also a great example of ads that show, rather than tell, their viewers what the advertised product is about.
Thought-Provoking Billboard Designs
“Woman” by BBDO New York for BBC World will not fail to capture viewers attention as they see the ad initally from either side. This ad successfully demonstrates a single point from BBC World – their biggest differentiating factor – and demonstrates visually how important this is to knowing the truth. The use of the corner this ad sits on makes this one stunning, impactful ad.
Funny Outdoor Advertising
Funny billboard signs will always have an audience. “Nose Hair Trimmer” by Saatchi & Saatchi Indonesia for Panasonic uses humor by incorporating the infrastructure surrounding it into the billboard.
Billboard Ads with Great Locations
Sometimes when it comes to crafting a great billboard ad, location is everything, for example in “Submerged Billboard” by Fame Adlabs for the movie, The Day After Tomorrow. There’s no doubt this ad stands out. However, great location can be as easy as choosing a popular highway route or location that’s relevant to the brand you wish to promote.
Outdoor Advertising That Works with its Surroundings
“Tunnel” by Demner, Merlicek & Bergmann for Oldtimer Restaurants has a little shock factor and a humorous approach to billboard advertising. This image both fits in with the viewers surroundings and works against their expectations.
Billboards that Go Big
“Bic Razor” by TBWA UK for Bic offers another demonstration of how the environment around your ad can work with it. The perfectly cut grass beneath this giant razor conveys the meaning behind this ad instantly.
Clever Outdoor Advertising
This Billboard by the Economist lights up when a passerby walks under it. This simple design instantly establishes the Economist as a relevant thought leader. The billboard also encourages viewers to engage – literally by standing under the billboard, or by purchasing the magazine.