Statistics on Outdoor Advertising
The Growing Influence Of Outdoor Advertising In Today’s World
Outdoor advertising is more relevant today than any other time in history. The amount of time that consumers are away from home has increased exponentially during the past two decades. The United States Department of Labor recently stated that working adults spend as much as 70% of their waking hours away their residences.
In addition, consumers are behind the wheel of their vehicles over 70 hours per month. These statistics have driven the power of outdoor advertising way beyond the influence that traditional mediums such as television or newspapers have on today’s buying public. Outdoor advertising takes your brand’s messaging out to where a target demographic audience is able to see it.
Accurately Measuring The Effectiveness Of Outdoor Advertising
Utilizing cutting-edge technology and large data sets, the measurement of outdoor advertising effectiveness has never been more accurate. Image Media Outdoors is proud to have partnered with Geopath, an industry pioneer in audience location metrics.
Geopath can measure and interpret consumer location data, as well as how people interact with outdoor advertising as they go throughout their day. From this collected data, Geopath creates anonymous and aggregated measurements, which can pinpoint exactly which audiences an outdoor advertising campaign is reaching.
By studying audience demographics at this level of detail, we can help our advertising customers determine how well their messaging is being seen by the right group of people. The professionals at Image Media Outdoors are ready to put our years of experience to work to help make your advertising campaigns as successful as possible.
Contact us today to learn more about how we use highly accurate audience data to your specific advantage.