As opposed to the stop and go that are part of the heavy traffic and long commutes for drivers, taking the subway or bus is a much more efficient and time-saving way to get to work, the game, shopping, your friend’s house, or anywhere else you happen to be going. It’s also a lot less stressful!
While on the subway or on a bus, commuters don’t have to worry about driving and will have time to look around and view meaningful advertisements. Since they’re regularly using the same mode of transportation, they’re also great targets for advertising and marketing messages because of the frequency – they’ll view subway advertisements and bus advertising multiple times every day, week, and month. The consistent messaging has a great chance to resonate with this captive audience. That’s why subway and bus advertising is a great way to connect with potential customers. The demographics of subway and bus commuters include corporate decision makers, executives, the young and old, and a diverse audience of men and women. Imagine the impact you can convey twice a day, 10 times a week, and many times per month. Subway and bus advertising are also one of the most cost-effective ways to get your brand message out to a such a diverse demographic.
Advertising on a subway is a great way to get your message in front of your audience when they are captive. There are a few different areas within the subway in which to advertise. You can show your brand message through the subway trains, on the platform of the subway, at the turnstiles, and in other areas such as the floor. The consistency of ridership means your message will be viewed frequently. Subway advertising is a great option for a startup as well as an existing business that’s been around for many years.
Areas within the Subway to Advertise
- Interior of the Train
As the passengers sit on the subway train looking for any type of distraction, displaying your brand right in front of them is a great way to engage with your potential customers. You have different size and display options based on what kind of message you’re trying to convey.
- Subway Platform
While the riders are waiting for their subway train to arrive, the platform is a great area in with to drive your message. Large, visually pleasing posters are a great way to send the right message about your brand. You can even pick the specific stations in which you want to advertise if you want a truly local campaign.
As the passengers embark or disembark from the subway track, the stairwells are a great area to advertise your brand.
This is another fantastic area to connect with your potential customers. As they are leaving or entering the subway platform, turnstile ads are a great way to display your company’s advertising message.
Just like the subway, buses are a great way to connect with potential customers through your advertising. Buses typically travel in and around the busiest sections of the city, providing exposure in all areas to pedestrians, other drivers, and the commuters on the bus.
Areas in which to Advertise on a Bus
The great thing about bus advertising is you can convey your message in a few different areas. Bus stop advertising is a place where riders need a distraction while they wait for the bus. Not only viewable to riders, you can also connect with pedestrians and cars that are driving by. When the riders get on the bus, you can also find great areas in which to display your ads. On the outside of the bus, you not only get the riders to view as they get on or off the bus, but you’ll be able to send your brand’s message to pedestrians and vehicular traffic.
Whether you choose to advertise your company and connect with potential customers on the subway or a bus, both options are a great way to get the attention of a captive audience. With a dynamic and vibrant message and colors designed to grab attention with consistent frequency, it’s tough to find a more cost-effective way to increase your customer base.